- What information do we collect from you?
- Where do we collect information from you and how do we use it?
- With whom do we share your information?
- How can you update, correct or delete your Personally Identifiable Information?
- What are your choices regarding collection, use and distribution of your information?
- What security precautions are in place to protect against the loss, misuse or alteration of your information?
- Do we use “cookies”?
- What should you know about privacy policies and data collection at any third party websites accessible from our site?
What information do we collect from you?
In order to better provide you with our services, we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are or how to contact you. This information may include, for example, your first and last name, email address, physical address, and your payment information.
Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the site’s Uniform Resource Locator (“URL”) that you just came from, which URL you go to next, what browser you are using, what type of device you are using, and your Internet Protocol (“IP”) address.
Where do we collect information from you and how do we use it?
We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. You provide certain Personally Identifiable Information to us when you register for a user account or place orders through our website.
In addition, we may also collect, or our third party ad server and/or content server may collect, certain Non-Personally Identifiable Information. We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information.
We will use your Personally Identifiable Information to provide our products and services to you, such as processing your payment information and shipping purchased products to you. We will also use Personally Identifiable Information to enhance the operation of our site and software application, improve our marketing and promotional efforts, statistically analyze site use, improve our product and service offerings, and customize our site’s content, layout, and services. We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices and regarding product or service offerings which we believe may be of interest to you. You will be given an opportunity to opt out of receiving such promotional materials from us. We may also use Personally Identifiable Information to troubleshoot problems and enforce our agreements with you, including our site Terms and Conditions and this Private Policy. While you may opt-out of receiving our promotional communications by taking the measures outlined in such communications, you may not opt-out of receiving administrative communications.
With whom do we share your information?
We do not sell, trade, or rent your Personally Identifiable Information to others. However, we do utilize the services of third parties and provide some of our products and services through contractual arrangements with affiliates, service providers, partners and other third parties. To facilitate such arrangements with third parties, we reserve the right to (and in fact do) share with such third parties Personally Identifiable Information, provided that such third parties agree to not share the information. For example, we utilize third party credit card processing services and we share your credit card information with such services providers to facilitate payment. Likewise, we share your mailing address with affiliates who provide logistical services to us.
Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
We may also provide Non-Personally Identifiable Information about our customers’ traffic patterns, and related site information to third party advertisers, but these statistics do not include Personally Identifiable Information.
How can you update or correct your Personally Identifiable Information to us when you register for a user account or place orders through our website.
We believe you should have the ability to access and edit the Personally Identifiable Information that you have provided to us. You may change any of your Personally Identifiable Information in your account online at any time by logging on to your account and editing your information.
We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed; however, because we may keep track of past transactions, you may not be able to delete information associated with past transactions on the site. In addition, it may be impossible to completely delete your information without some residual information because of backups.
What are your choices regarding collection, use, and distribution of your information?
We may occasionally send you direct mail (including e-mail) about products and services that we feel may be of interest to you. You will have the ability to opt out of receiving such communications from us by following the instructions in such communications.
What security precautions are in place to protect against the loss, misuse, or alteration of your information?
At our site you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our users is of utmost concern to us. Your Personally Identifiable Information is protected in several ways. If you create an account on the site, access to your Personally Identifiable Information is available through a password and unique customer ID selected by you. This password is encrypted. We recommend that you do not divulge your password to anyone. In addition, your Personally Identifiable Information resides on a secure server that only our selected personnel and contractors have access to via password. We encrypt your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is transmitted to us.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; and (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.
Do we use “cookies”?
When you use our site we may store cookies on your computer or device in order to facilitate and customize your use of our site. A cookie is a small data text file, which a website stores on your device that can later be retrieved to identify you to us. The cookies make your use of the site easier, make the site run more smoothly and help us to maintain a secure site. You are always free to decline our cookies if your browser permits, but some parts of our site may not work properly in that case.
What should you know about privacy policies and data collection at any third party sites accessible from our site?